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PR services to boost your brand with earned visibility

Earned media is the most credible and valuable publicity you can achieve

SagaSocial is a Helsinki, Finland based boutique communications and PR agency founded in 2013. I am Merja Turpeinen, the founder, and I have been working in PR and communications in both in-house and agency roles for close to 20 years.

Earned visibility is a cost-efficient way to get attention and more importantly, media visibility can help you reach your business goals. An article written by a third party journalist is credible and tells your story in an unbiased way. SagaSocial helps you plan your message so your story achieves the visibility it deserves!

I work in cooperation with a network of PR professionals to combine the best possible team to fit each client’s needs best. My collaboration partners consist of agencies and freelancers in Finland and around the world. With the help of my network your message can get attention from the international media.

SagaSocial services include:

  • Strategic communications planning 

  • International communications

  • Media relations & pitching 

  • PR campaigns 

  • Employer branding 

  • Media training 

  • Crisis management 

  • Building thought leadership

  • Content production 

  • Event planning and speaker suggestions

About Me
Merja Turpeinen

Merja Turpeinen

Founder and Communications Consultant

I have worked in communications & PR for close to 20 years. Since 2013 I’ve worked as a communications consultant in my company SagaSocial and prior to this I gained experience leading in-house communications, so I’m familiar with both sides of the table. I have worked in many PR projects and campaigns, but the majority of my client relationships are long-term strategic partnerships. The best results are achieved with long term PR work, as building awareness doesn’t happen overnight. It requires systematic planning and continuous, consistent outreach.

My work experience is mostly in tech PR, but all aspects of sustainability also interest me greatly and I hope to work with these themes more in the future. I’m very intrigued by the human mind and the brains, and study psychology in my freetime.

Achieving media visibility for my clients is a point of pride for me, and I do the very best I can to achieve the agreed objectives for each client. Luckily in many cases great results are achieved, because working in PR for so long has made me experienced in evaluating what is newsworthy and what is not.

Want to know more? Send me a message to merja (at) and let’s discuss how I can help your company!

  • 040 584 0542
  • LinkedIn
Client references

We carried out a two-day workshop about communications and PR for game and technology companies in autumn 2017. Merja acted as a lecturer and the producer of the entity. Collaboration with Merja was easy and she is a real professional in her field. The companies that participated in the workshop provided good feedback about the two days, and 100% of the participating entrepreneurs who completed the feedback survey would recommend a similar workshop for others!

Hannu Hiltunen
Senior Advisor, BusinessOulu

During our funding round, Merja's extensive network and pitching skills secured us significant international media coverage. Safe to say, her input had a clear monetary value to us as a startup.

Krista Huhtala-Jenks
Head of Ecosystem & Sustainability, MaaS Global

Merja has been playing a key role in helping Frantic develop PR activities: supporting us to build a stronger brand, gaining relevant visibility in selected media, and supporting us in getting our expertise and experts more out there. Our collaboration has been open, proactive, efficient - and fun, Merja's good energy pushes us forward in the right way.

Maija Typpi-Häkkinen
Business Unit Director, Frantic

Merja helped Small Giant Games with media relations during its early years. Merja knows the gaming industry well, and I recommend her for similar projects.

Otto Nieminen
CPO, Small Giant Games

Merja helped us during our brand-building process in the Finnish market. Veterinary industry was new to Merja but she was able to quickly familiarize herself with the field and ended up gaining wide coverage in the media on an almost monthly basis throughout the period of one and a half years. Merja is very easy and flexible to work with and I can warmly recommend her to any kind of PR projects.

Maiju Tamminen
FirstVet FI Commercial Lead